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News Release

London - Moscow

Retail 2020. New chapters published

London - Moscow, 23 July 2010 – Retail 2020, which was launched on 28th May via a bespoke interactive website, examines the rapidly changing global retail landscape over the next ten years.

Below is the summary of the key points of the next two chapters. Detailed information is available at
The End of Silent Retailing and the Age of Information. The future of marketing for retail will undoubtedly become focused on being involved in the dialogue between consumers, but also instigating their own conversations. Until now the retail industry has remained very quiet in communicating with people, but the growing importance of the internet will not only allow but also require retailers to have a voice.
Retailers have already started to chat with their customers via Facebook, Twitter, etc. However, there are still significant amounts of retailers who have yet to engage with consumers via these new technologies and over the next decade responding to this growing phenomenon will become an essential part of successful retailing.
Robert Bonwell, CEO of EMEA Retail at Jones Lang LaSalle said: “Retailers will need to relinquish a degree of control over their brands and allow consumers to shape it for them, but the reward will be a better understanding of people’s transactional habits.

Easy Shopping: The Impact on Retailers. The very act of shopping – receiving and paying for goods – will continue to get easier over the next ten years. But does easy shopping mean easy money for retailers?

The pace of technological change will lead consumer demands for improvements in the retail sector. The arrival of Radio Frequency Identification (RFID) and Near Field Communication (NFC) devices look set to revolutionise payment systems to the point where European high streets may even see unmanned 24-hour stores appearing by the end of the decade.

Shopping will also be made easier through advances in logistics. Fulfilment of online purchases will need to be extraordinary going forward. Home delivery will become cheaper and more rapid, especially in urban areas, often being fulfilled only two hours after the order is placed. Deliveries will become more flexible too – taking place when consumers are at home or at work and at their convenience. Meanwhile there will be an explosion of alternative delivery mechanisms from drive-thrus to local centralised pick-up points, for example petrol stations, dry cleaners and purpose built facilities.

James Dolphin, Head of pan-European Retail Agency at Jones Lang LaSalle, said: “Making life easy for consumers does not go hand in hand with a simple life for retailers. Whilst automising checkout payments reduce cost and management headaches, other advances come with a price attached for retailers. Faced with these challenges, retailers will seek efficiency savings and inevitably outsource more of their operations. As this trend accelerates in the future, retailers will find it more of a strain to keep profits in-house. As they outsource, revenues will flow externally to website builders and hosts, phone companies, logistics operators and technology providers.”

Notes to Editors:
• Retail 2020 explores the shape of retail to come, covering dimensions such as sectors, locations, formats, offers and geographies, as well as profitability (growth, costs and business models), and will be released in a series of chapters starting on 28th May. The aim of Retail 2020 is to provide a pertinent assumption base around the future of European retail.

• Jones Lang LaSalle and the Retail 2020 web portal intends to lead the conversation for the retail industry as a whole on the future of the sector and the implications this has for the real estate sector, but also offer blogs, videos, news, interactive polls and client profiles.

• Retail 2020 follows on from the Retail Futures, 2010 report, published ten years ago by Jones Lang LaSalle, which successfully predicted many of the forces which shaped the consumer and retail landscape between 2000 and 2010.
About Jones Lang LaSalle
Jones Lang LaSalle (NYSE:JLL) is a financial and professional services firm specializing in real estate. The firm offers integrated services delivered by expert teams worldwide to clients seeking increased value by owning, occupying or investing in real estate. With 2009 global revenue of $2.5 billion, Jones Lang LaSalle serves clients in 60 countries from 750 locations worldwide, including 180 corporate offices. The firm is an industry leader in property and corporate facility management services, with a portfolio of approximately 149 million square meters worldwide. LaSalle Investment Management, the company’s investment management business, is one of the world’s largest and most diverse in real estate with approximately $40 billion of assets under management.
In Russia and CIS Jones Lang LaSalle have offices in Moscow, St. Petersburg, Kiev and Almaty. Jones Lang LaSalle, Russia was voted Consultant of the Year in 2004, 2006, 2007, 2008, 2009 and 2010 at the Commercial Real Estate Awards, Moscow and Consultant of the Year at the Commercial Real Estate Awards 2009, St. Petersburg. For further information, please visit our Web site